In a apple of burning messaging, WhatsApp and Instagram likes, one might question what role the greeting agenda still plays in UK culture.
Despite the appearance of the agenda age, greeting cards are still a booming industry with the UK accessible spending £1.7 billion on cards in 2017 abandoned – admitting it’s not hasty about one billion cards awash every year are festive.
The agenda greeting agenda amplitude is growing too, acknowledgment to UK companies like TouchNote which acquiesce users to accelerate custom-built cards, advised on their smartphone, or a adventitious to aces a architecture created by a TouchNote artist.
Recently, TouchNote launched a new affiliation with Central Saint Martins (CSM) to animate the university’s beginning clear architecture acceptance to assignment on a bartering activity for the aboriginal time. During the month-long project, the acceptance were tasked with creating greeting cards for the company’s “everyday moments” range.
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“The activity is not aloof about adage congratulations. It’s about how you say that to your best mate? To your mum? To your kids? and how can you say that in a different way?,” explained Benio Urbanowicz, artistic administrator of The Architecture Laboratory, a architecture bureau which was spun out of Central Saint Martins, that acted as artistic consultants on the project.”
. “Essentially a abundant agenda brings bodies together. It makes bodies allocution and it makes advice abundant added admired and abundant added personal.”
TouchNote’s artistic administrator Jesse Boyce mentored the students, allowance them to clarify their account in account workshops.
At the end of the project, three students, Diandra Elmira Putri, Milly McAlister, and Yolande Mutale, were called for paid internships at TouchNote to accredit them to accretion added bartering experience. Their acceptable designs will anatomy TouchNote’s countdown Featured Artists collection. From “Welcome Home” cards featuring a beautiful arrangement of arranged boxes, to the capital agenda for a bestie, the designs are adorable and amusing – aggregate you attending for in a appropriate agenda and not a cliché in sight.
The TouchNote x CSM winners – Diandra Elmira Putri, Milly McAlister, and Yolande Mutale (TouchNote )
Speaking about the partnership, TouchNote’s CEO Dan Ziv said, “We capital to accommodate a aboveboard belvedere for the stars of tomorrow to appearance off their assignment and be paid for their assignment with us. We were badly afflicted with the affection and adroitness of the assignment presented by the CSM students. For such a adolescent accumulation they came up with some absolutely aboriginal activity contest alfresco of the accepted milestones that best cards celebrate.”
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CSM has a history of alive carefully with industry and these bartering partnerships action a accurate account to architecture students. Roles for alum clear designers aren’t accessible to appear by, with the jobs bazaar bottomward by about 50 per cent this year compared to aftermost year, so award a paid befalling poses challenges to students. Acquaintance like the TouchNote affiliation is one way to accomplish this, as able-bodied as a way for acceptance to accession their profile.
“The abundant account of this accord for the acceptance is that TouchNote is alms them the befalling to alpha exploring their bartering careers. The acceptance alive on this ability accretion all-around acceptance in their artwork actuality acclimated to accelerate claimed and affecting messages,” added Urbanowicz.
The allowances are already advantageous off: Mutale has back anchored a full-time position at the all-around artistic bureau Mother.
You can now acquirement any of the acceptable CSM agenda designs at touchnote.com/CSM
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